Your customers should be at the heart of everything you do, but how well do you really know them? In this lesson, you will learn how to identify your key customers, research…
Most marketing departments treat omnichannel marketing as a holy-grail ambition. However, despite this reverence, the fundamentals of omnichannel marketing are relatively simple.…
Poor customer experiences are often rooted in poor data management. In this lesson, you'll learn how a Single Customer View can revolutionise your internal database processes,…