Salespeople who attend this workshop will be able to:
Create a memorable and lasting positive first impression
Define selling
Build rapport and break the ice
Understand buying motives
Explain the difference between implied and specific customer needs
Apply the SALE method of questioning to obtain the customers' specific needs
Make use of the five senses during the sales process
Explain the difference between features, advantages and benefits
Deal with complaints, objections and concerns
Obtain commitment from the customer
Close the appointment/sale
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