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Developing personalised contact strategies SCORM
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The DMA
Published on Nov 6, 2020
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Language:
English
Length:
90 minutes
Skill level:
Expert
Certificate of completion: No
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How you interact with your customers plays a huge role in how your brand is perceived. This is where your contact strategy comes in.
In this lesson, you will learn how to develop an effective contact strategy which sits at the heart of your broader customer care programme. Using practical exercises and industry case studies, you'll explore how to use personalisation to enhance your contact strategy at each stage of the customer journey.
This lesson is also available as part of the Data and Marketing Association's membership package, visit our website to find out more.
https://dma.org.uk/dma-corporate-learning
DMA learning is powered by The Institute of Data and Marketing, this lesson is part of the Postgraduate Diploma in Digital Marketing, visit the IDM's website if you are interested in studying a marketing qualification
https://www.theidm.com/qualification/idm-postgraduate-diploma-in-digital-marketing
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Format: SCORM 1.2 (detected). Show package info.

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