Poor customer experiences are often rooted in poor data management.
In this lesson, you'll learn how a Single Customer View can revolutionise your internal database processes, improve the targeting of your marketing and create aligned customer experiences. Using interactive exercises and practical examples, you'll explore how to introduce a Single Customer View at your organisation.
This lesson is part of the Postgraduate Diploma in Digital Marketing, visit the Institute of Data and Marketing's website if you are interested in studying a marketing qualification
https://www.theidm.com/qualification/idm-postgraduate-diploma-in-intelligent-marketing
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