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Knowing your customers and prospects SCORM
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THE IDM
Published on Mar 10, 2021
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Language:
English
Length:
90 minutes
Skill level:
Expert
Certificate of completion: No
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Your customers should be at the heart of everything you do, but how well do you really know them?

In this lesson, you will learn how to identify your key customs, research their behaviour, and identify future consumer trends. Using interactive exercises and practical examples, you'll see how to conduct an RFM analysis and then use these insights to segment your audience.

This lesson is part of the Postgraduate Diploma in Intelligent Marketing, visit the Institute of Data and Marketing's website if you are interested in studying a marketing qualification.

IDM Professional Qualifications: https://www.theidm.com/qualifications-training/marketing-qualifications

Postgraduate Diploma in Intelligent Marketing: https://www.theidm.com/qualification/idm-postgraduate-diploma-in-intelligent-marketing
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Format: SCORM 1.2 (detected). Show package info.

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