Your customers should be at the heart of everything you do, but how well do you really know them?
In this lesson, you will learn how to identify your key customers, research their behaviour, and identify future consumer trends. Using interactive exercises and practical examples, you'll see how to conduct an RFM analysis and then use these insights to segment your audience.
This lesson is part of the IDM Postgraduate Marketing Diploma, visit the Institute of Data and Marketing's website if you are interested in studying a marketing qualification.
IDM Professional Qualifications: https://www.theidm.com/qualifications-training/marketing-qualifications
IDM Postgraduate Marketing Diploma: https://www.theidm.com/qualification/idm-postgraduate-marketing-diploma